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Like with any ecommerce system, I recommend following the platform’s guidelines if possible.
Therefore, this article may not cover enterprise fringe cases or advanced tracking capabilities (Google Analytics is massively customizable), but it will show you how to get a good baseline Google Analytics account setup.
If you’re in the ecommerce space, the first thing you should do is search “[Your Platform] Google Analytics” on Google and see what documentation there is.
For example, here’s how you set up site, Hammock Town, as an example.
The first thing we need to concern ourselves with is putting the tracking code onto your site to allow data collection.
There are typically If you set things up with Google Tag Manager, you have a much clearer view of your tags and data overall, you can scale out your tagging strategy with greater clarity, and you can (later on) build out some more advanced tracking mechanisms. As you scale out your measurement and tagging implementation, things can get confusing when you have ambiguous names. Now simply click on “Tag Configuration” and select the Universal Analytics tag.
This article was originally published in Social Times.