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While this is common sense, the vast body of management literature and stated practice (though less often actual behaviour) makes the assumption that, once determined, objectives remain fixed.
It "expects" change in both senses: Dynamic Management is applicable to both operations and projects, since changing goal systems occur in both.
So there are signs of the beginning of a cultural shift towards Dynamic Management, in principle.
Dynamic management is a natural evolution of what is normally called "risk management".
The idea was to give senior managers responsibility for profit making organisations and give them more meaningful management accounts, as well as encourage more parts of the vast company to behave in a commercial way and be competitive.
As the telecom gold rush reached its height, a reorganisation was announced which involved taking this idea much more seriously.
It is also applicable at every level, from a large organisation down to individuals within it, and individuals in their private lives.