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But in the early 1900's watch manufacturers and jewelers were soldering solid lugs to small pocketwatches, adding straps, and wearing them on the wrist. The wristwatch gained very quickly in popularity, to the point that by the early 1920's worldwide pocketwatch manufacture and sales were on the decline. Founded in New York City in 1921 by three brothers - Oscar (d.1990), Benjamin, and Ralph (d.1960). The name "BENRUS" was a combination of Benjamin Lazrus first and last names. Since it's invention in the 16th centurey the only choice in watches was the pocketwatch.In the early 1800's Swiss watchmaking was truly a cottage-industry.Watches were produced using the "etablissage" method, where individual tradesman working out of small studios or their homes would produce parts (or sub-assemblies) which were then assembled and sold under the auspices of a single brand.In 1832, Auguste Agassiz began selling etablissage-produced watches under the name "Agassiz & Compagnie" and was particularly successful selling those watches in North America.In the 1850's, Agassiz passed control of his company to his nephew, Ernest Francillon.Francillon wanted to modernize the production of watches and believed that bringing all the final assembly and finish operations together into one factory would be a more efficient method of production.To accomplish this, Francillon built a factory on a piece of land known as "Les Longines" and the Longines brand was born.
They had top secret government contracts to manufacture timing devices for use in bombs and weapons.The Winged Hourglass logo first appeared on Longines watches in about 1867. In fact, they produced distinctly different movements, though both are of similar excellent quality.Longines was the first company known to have created precision timers for sporting events.Be sure to use the serial number on the movement (the works) of the watch. Renaissance Watch Repair is not affiliated with the Longines company.The Longines name and names of various Longines watch models are trademarks of Longines and the Swatch Group, and are shown herein for educational purposes only.
While some watch assembly took place there, the bulk of the manufacture took place in Switzerland.